Creative Salmon

Sustainably raised and harvested daily off the coast of Vancouver Island in Tofino, British Columbia, Canada, this indigenous Pacific king salmon has quickly become our new favorite seafood. With the threat to Puget Sound orcas’ natural food sources increasing and the general supply issues currently plaguing the wild fishing industry, the need for more sustainably sourced Pacific seafood has never been clearer. That’s why we believe companies like Creative Salmon are truly paving the way to sustainable food sources that are more compatible with their natural surroundings AND an absolute delight to prepare in the kitchen and share with our families. After more than half a year of taste-testing, we’re convinced that this king salmon tastes just as good as wild. We invite you to try it for yourself.

But is farmed salmon safe to eat? The seafood farming industry had some problems when it first launched 50 years ago, but they’ve come a long way since the 70s and 80s. Creative Salmon is setting the modern standard for environmental responsibility and shares our commitment to Environmental Stewardship.

In 1995, they started their Environmental Monitoring Program that exceeded government regulations and they’ve strived to stay ahead of the game ever since. That means saying “NO” to antibiotics, chemicals and GMOs, and saying “YES” to a natural diet of fish meal, fish oil and certified organic wheat. They also handle the salmon as little as possible to reduce stress and keep site density below 1% capacity – twice the space as conventional farms – so they have plenty of room to swim.

Every fish is monitored daily with underwater cameras – the first farm to do so – to make sure they’re properly fed, and food waste is kept to a minimum. They also constantly rotate their active harvesting sites, giving the sea floor plenty of time to return to its natural conditions. Sites are also cleaned and maintained without any harsh chemicals – just seawater and ultraviolet rays from the sun.

Even though Creative Salmon is a smaller outfit, they keep tabs on the entire process, from the production of the broodstock to raising and harvesting, to ultimately processing the salmon in their plant located right on the dock in Tofino, British Columbia.

Creative Salmon operates in the Tla-o-qui-aht First Nation territory, and they’ve been a crucial stakeholder in developing proper farming guidelines, the result of more than 20 years of relationship building and cooperation.